To celebrate World Oceans day 2012 and mark the inaugural world ‘Coral Triangle’ day on the 8th of June, Surfer Girl was delighted to organize a beach clean up at Jerman Beach, Tuban, Bali.
In line with ‘The Happiest Girls Brand in the World’s’ mission statement ‘To make a positive difference through all that we do’ Surfer Girl participates and organizes beach clean ups on a regular basis as part of the companies CSR:- ‘Care Share Respect’ and Green Practices programs.
For World Oceans Day the Surfer Girl family was excited to mark the date with the largest beach clean up organized by the company for the year so far.
World Oceans Day this year was connected with the worlds first international Coral Triangle Day, celebrated in several locations around the Coral Triangle region on June 9, 2012. The purpose of Coral Triangle day is to highlight the importance of marine conservation and to raise awareness on this global center of marine biodiversity.
The Coral Triangle is a six million square-kilometer ocean expanse that contains the highest number of reef building corals on the planet. It spans across six countries in Asia and the Pacific including Indonesia, Malaysia, Papua New Guinea, the Philippines, Solomon Islands and Timor Leste. Its spectacular coral reefs systems host thousands of whales, dolphins, rays, sharks, and six of the world’s seven species of marine turtles. More than 120 million people heavily depended on the region’s marine resources for food and income.
Ni Made Rusmawati, General Manager of Surfer Girl Indonesia, said: “We are very proud that as a positive brand, Surfer Girl is always consistent in doing real efforts to preserve the environment especially the beaches in Bali, being the home of Summer the Surfer Girl and I can’t think of a more appropriate way for the Surfer Girl family to celebrate World Oceans day”.
The afternoon kicked off with over 70 excited members of the Surfer Girl team, along with Surfer Girl CSR partners from SLB Jimbaran, Yayasan Kasih Peduli Anak, Bali Life Foundation and WWF gathering at the beach ready to do their part to mark the international date. As everyone set about enthusiastically cleaning the beach to make sure every piece of rubbish was gathered ready to be collected by Eco Bali for recycling some of the talented students from SLB Jimbaran kept the atmosphere lively with their Jimbe traditional music performance.
Once the beach clean up came to an end the event was closed with an additional touch of fun from the Surfer Girl team themselves as they put on the first of the annual Surfer Girl internal talent shows of the year.
Visit this link http://wwf.panda.org/what_we_do/where_we_work/coraltriangle/ to learn more about the Coral Triangle and what you can do to make a difference.