As an industry leader in the core sports market, Oakley is pleased to announce the dates and the venue for its annual 6-star Coca-Cola Indonesian Surfing Championship event; the Oakley Pro 2011 from April 1-14 at Canggu Beach in Bali, Indonesia
New for this year is the dual sanctioning of the Oakley Pro 11 as the first 6-star event of the new Asian Surfing Championship Tour.
The new ASC Tour is a testament to the growth of the popularity of surfing through South East Asia, and is comprised of selected events from the ISC tour in conjunction with events in Thailand, Taiwan and Malaysia and soon in the Philippines and other SEA countries. The Asian Surfing Championship Tour is at the forefront of taking the sport to a whole new audience.
Discussing the development of the new ASC series, CEO of the Coca-Cola ISC Tour Tipi Jabrik stated, “Over the past 5 years, the Indonesian Surfing Championships has really gained credibility in the global surfing community as a world class series. We have not only raised the standard of competition but also achieved a high level of professionalism in the administration. After assisting in the planning and hosting of a number of events in the region, we are proud to announce the new ASC Tour with the universal support of the surfing industry. As a leader in the development of surfing in the region, Oakley jumped at the chance to take part in the tour and we are elated they will host this first 6-star event.”
As one of the highest performance waves in Bali, Canggu has been the site of the event for the last 2 years, and as Oakley continues their push to raise the bar of performance through quality venues it was an easy decision to return to Canggu to host the first event of this year.
“Oakley always scores great waves each year in this event at Canggu and we are all stoked to get waves of this caliber as it leads to some of the best surfing of the year,” noted 2009 Coca-Cola ISC Champion and Oakley athlete Lee Wilson, “and with this being the first ever event of the new Asian Tour, all the surfers are really looking forward to going big again at this event.”
A Mecca for the international surfing community, Canggu is one of the most photographed waves in the region. With the perfect waves breaking in close proximity to the beach and great facilities available in the rapidly developing area, Canggu is just as user-friendly for the spectators as for the surfers.
Acknowledging the fact that many fans won’t have the chance to make it to the beach, Oakley will be working hard again this year to bring the waves to cities across Indonesia. “The growing popularity and interest in surfing in Indonesia and beyond the traditional boundaries of Bali has not been lost on Oakley,” states Gino Andrias, Oakley Sports and Alternate Marketing Manager. “We will be looking to take advantage of the amazing venue we have for this year’s event to provide photos, video and updates to our 575,000+ Facebook fans and will be launching an integrated event minisite this week to maximize our reach beyond the beach throughout the competition window”.
The Oakley Pro 2011 is a 6-Star Indonesian Surfing Championship event that will be held at Canggu Beach starting on the 1st of April with a 14-day waiting period, allowing the surfers to compete in only the best waves. A total prize purse of nearly Rp 60 million with Rp 15 million going to the winner of the Open Division, along with valuable championship points, will ensure the level of competition as well as the excitement factor will be going off the scale.