Corona Renames World Surf League’s Bali Pro to “Corona Bali Protected” to Bring Attention to Marine Plastic Pollution?
On a Mission to Protect Paradise, Corona Transforms WSL Championship Tour Event to Raise Awareness of Marine Plastic Pollution
KERAMAS, Bali/Indonesia (May 22, 2018) – As the title sponsor of the World Surf League’s Bali Pro championship tour event, Corona is updating the previously announced “Corona Bali Pro” and renaming it “Corona Bali Protected”. This name change is aimed at sounding the alarm on one of the biggest threats to the survival of the world’s oceans: marine plastic pollution. It stands for the vision of turning Bali into a pilot project, a blueprint for solving this global environmental issue by implementing the Parley AIR Strategy.
Last May, Corona made an ambitious commitment with Parley for the Oceans to protect 100 islands around the world from marine plastic pollution by 2020. In addition to this commitment, Corona and Parley are now inviting brands of the consumer packaged goods industry to join a task force with the objective of leaving a lasting legacy in Bali’s coastal regions through the implementation of the Parley AIR strategy – Avoid plastic, Intercept plastic debris, and Redesign materials and products.
Beginning with Keramas, the site of the Corona Bali Protected, this new initiative will kick off at the start of the event window with the following programs:
Beach cleanups with volunteers and ambassadors from Corona, Parley for the Oceans, and WSL PURE, the philanthropic arm of the WSL dedicated to ocean health. The cleanups will be organized in close collaboration with local communities, activists, and NGOs.
An immersive experience at the Corona x Parley Pavilion that will educate attendees about how plastic is destroying paradise while also highlighting ways that consumers, local industries, and global brands can all be part of the solution.
Inspirational and educational Parley Talks featuring Parley ambassadors and WSL athletes at the Casa Corona.
The Corona Highline specialty heat, a WSL-sanctioned surf competition featuring jerseys, surfboards and fins made from Parley Ocean PlasticTM.
The Corona Highline specialty heat, a WSL-sanctioned surf competition featuring jerseys, surfboards and fins made from Parley Ocean PlasticTM.
100 percent single-use plastic-free events and activations with recycling programs on-site. The Komune Resort & Beach Club, an eco-friendly resort which will host the event, is already setting the example in Bali with a plastic-free philosophy and progressive recycling facilities.
With this event, Corona and Parley are kicking off a series of collaboration sessions with local activists and NGOs, government authorities, local industries, and global consumer packaged goods brands with the objective of creating a 5-year action plan, which will be presented in October 2018 in Bali.
While this event will raise awareness for the need to protect Bali from marine plastic pollution, the Corona x Parley partnership has already made an impact in several regions around the world. The Parley AIR Strategy is being implemented on over 30 islands in the Maldives, expanding to new islands in Australia, Mexico, Chile and the Dominican Republic.
The Corona Bali Protected in Keramas, Bali, Indonesia will take place from May 27 – June 9, 2018. For additional information, visit worldsurfleague.com/corona and 100islandsprotected.com.
About Corona
Born in Mexico and brought up on the beach, Corona is the leading beer brand in Mexico, the 6th most valuable beer brand in the world*, and the most popular Mexican beer worldwide, with sales in more than 120 countries. Corona Extra was first brewed in 1925 at the Cervecería Modelo in Mexico City. Corona is the perfect complement to life’s simple pleasures. The golden color, light refreshing flavor and iconic hand painted bottle, topped off with a freshly squeezed lime.
About WSL
The World Surf League (WSL) is dedicated to celebrating the world’s best surfing on the world’s best waves through a variety of best-in-class audience platforms. The League, headquartered in Santa Monica, is a global sport with regional offices in Australasia, Africa, North America, South America, Hawaii, Japan and Europe.
The WSL has been championing the world’s best surfing since 1976, annually running in excess of 180 global events across the Men’s and Women’s Championship Tours, the Big Wave Tour, Qualifying Series, Junior and Longboard Championships, as well as the WSL Big Wave Awards. The League possesses a deep appreciation for the sport’s rich heritage while promoting progression, innovation and performance at the highest levels, and in doing so crowns the undisputed world champions in Men’s, Women’s across all divisions within the tour.
Showcasing the world’s best surfing on its digital platform at WorldSurfLeague.com as well as the free WSL app, the WSL has a passionate global fan base with millions tuning in to see world-class athletes like Tyler Wright, John John Florence, Paige Alms, Kai Lenny, Taylor Jensen, Honolua Blomfield, Mick Fanning, Stephanie Gilmore, Kelly Slater, Carissa Moore, Gabriel Medina, Courtney Conlogue and more battle on the most unpredictable and dynamic field of play of any sport in the world.
For more information, please visit WorldSurfLeague.com
Dave Prodan
SVP of Global Brand Identity [email protected]
+1 (805) 758-5586
Chloe Kojima
Communications Manager [email protected]
+1 (310) 386-9181
Awesome initiative by Corona Slim. Thanks for writing about it. The plastics in our oceans are a blight on our consumerism and lack of regard for the environment we all enjoy. It is going to be a long road to change with packaging redesign required in many companies…my sense is we are on our way though. Cheers.